 | MICHIGAN COUNCIL ON ECONOMIC EDUCATION |
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AP Business with Personal Finance Educator & Resource Hub
Explore essential teacher resources for the new AP Business with Personal Finance course. Access the official College Board Course and Exam Description (CED), course project frameworks, and Jacob Clifford's unit video playlists.
Course & Exam Description (CED)
The official College Board course framework laying out unit learning objectives, business & personal finance skills, and exam specifications.
Course at a Glance
An excerpted quick-reference guide detailing topic sequencing, unit pacing recommendations, and skill alignment across the academic year.
Course Overview Brief
A succinct executive overview summarizing course goals, exam format, college credit expectations, and school adoption benefits.
Course Units & Educator Video Resources
Explore the 6 core units of the AP Business with Personal Finance framework. Featuring Jacob Clifford's Unit 1 video series (additional units will unlock as video playlists are published).
Businesses, Competition & New Ideas
Exploring business structures, market opportunities, competitive advantage, customer needs, and launching the Business Canvas Project.
Marketing
Target audience segmentation, the 4 Ps of marketing (Product, Price, Place, Promotion), branding identity, and customer acquisition strategies.
Jacob Clifford video playlist for Unit 2 is currently in development and will be added as soon as it is released!
Personal Saving & Borrowing
Understanding savings vehicles, compound interest formulas, credit scores, debt management, loan types, and borrowing costs.
Jacob Clifford video playlist for Unit 3 (Part 1) is currently in development!
Business Finance & Accounting
Reading financial statements (Income Statement, Balance Sheet, Cash Flow), revenue/expense modeling, and profit margins.
Jacob Clifford video playlist for Unit 3 (Part 2) is currently in development!
Management & Strategy
Leadership styles, team collaboration, decision-making matrices, operational management, and strategic problem-solving.
Jacob Clifford video playlist for Unit 4 is currently in development!
Personal Goals, Budgeting & Investing
Building household budgets, college funding strategies, home buying planning, stock/bond investing, retirement accounts, and Financial Advisor Project.
Jacob Clifford video playlist for Unit 5 is currently in development!